Cleaning Perfection! - arma communications

Cleaning Perfection


Custom Web Design and Content Creation

The Challenge

CleanProof’s owner, Guillermo Frizza, was looking for a new custom website that would attract new businesses to his firm. During the last year that we’ve been working on his project, this family operated cleaning service, which focuses on commercial real estate, restaurants, and fitness centers, has grown exponentially…and has changed its name from Maidbest to CleanProof. As a newly formed company, it is crucial for their custom website to represent their new image, as well as convey the message of their values, which are focused on family, the team, and service and system centricity.

The Solution

The most important task was to create a solid, professional website which would convey the new brand the management team had created, and which would allow them to highlight their competent and highly trained cleaning team and procedures. Once we had the framework of their website complete, we dove into learning their business even better and tapped into their vast realm of expertise in cleaning commercial real estate, restaurants, and fitness centers. We were on a mission to create clear and informative content for their website which showed their special focus as well as their powerful tools like the interactive QRIDit management software used in their daily operations.

Website Before & After

Pages Created

Hours Worked

Team Members

Words Written

New Branding – New Image

Exclusive Custom Website

Maidbest, soon to become CleanProof, had already been offline for a while, and was preparing themselves to segway from residential and commercial cleaning, to exclusively commercial. Utilizing the logo and feedback provided, we created a website custom tailored to CleanPress’ image. CleanProof now has an interactive, user-friendly website that informs customers about the array of services the company has to offer and why they stand out from the crowd.


Add Life to the Pages (Content Creation)

The content you place on your website speaks volumes to new and existing customers. It is imperative the content that is created meets certain guidelines in order for the website to work at its optimal level. We worked with CleanProof via an inhouse workshop to obtain more information that allowed us to to create written content on their behalf, to best execute proper procedures to gain customer traffic and retain interest, while portraying exactly what the vast array of services the company offers and believes in.

  • Clean, Professional Look 100%
  • Establish Reputation for CleanProof Brand 95%
  • Inform Potential Customers of Services 75%

Finished Results

Although it took nearly a year for the rebranding to be complete, Arma Communications was happy to launch the new online presence of CleanProof in February of 2016. After a long absence from the web, it was crucial to get this business back online. By creating a brand new custom designed webpage, with appropriate and well-defined content, CleanProof now has very strong online presence that portrays their company’s services, core values, and unparalleled expertise.

Live Project