Newsletter or email marketing is nothing new. But when used properly, it can be the single most effective way to build a relationship with your existing and potential customers. And it can also be the perfect way to generate income 0n demand, just by sending out a few emails.
Setting up a newsletter campaign doesn’t have to be difficult, but you do need to know what is required to keep you and your domain out of hot water, like always using double opt-in sign up confirmations and a reputable email service. You also have to make your mails informative yet stimulating and personal.
Below is a copy of the presentation Tiffany made at a bloggers conference in Berlin, explaining further about how important newsletters are for building your brand.