As a business owner or manager, some of your business’ assets may be obvious to you. But others, like your social media or other online profiles, may become forgotten, especially during trade sales and transitions. Several of our clients have experienced situations where they sold or bought a business, but neglected to make sure that access to important items like websites, profiles, and domain names were secured.
At Arma Communications, we’ve seen this firsthand. Clients come to us during business transitions—sales, mergers, or leadership changes—only to realize critical pieces of their online presence are no longer in their control. In some cases, the person who originally set up the website or social media accounts is long gone, and no one knows how to log in or recover access.
Why Digital Asset Control Matters
Your digital presence is a core part of your brand identity—and a valuable business asset. Websites, social media accounts, analytics platforms, email domains, and hosting services all hold data, reach, and brand equity.
If you’re planning a business sale, preparing for leadership succession, or simply tightening up your operations, securing these assets is crucial. You need to know what you have, who controls it, and how to access it—before a crisis (or a closing) puts you on the back foot.
Password Tips from the Pros
Once you’ve identified your logins, storing them safely is just as important.
Here are a few best practices:
- Use unique passwords for each platform—never reuse the same one.
- Leverage a password manager like 1Password or LastPass for secure storage and sharing.
- Create a naming convention that’s unique and hard to guess, but still memorable for your team.
- Schedule regular reviews to update access credentials and remove old users.
Get the Checklist – Free
We’ve made it easy to get organized.
Join our mailing list today and receive your free download of the Essential Digital Business Assets Checklist.
You’ll also get occasional tips and insights from the Arma Communications team on how to safeguard your brand and streamline your communications infrastructure.
Don’t lose control of the digital keys to your business. Get organized, stay protected, and move forward with confidence.
