Restaurant Case Study
The Challenge
In 2015, Brambles Tea Room—a beloved English tea experience nestled in sunny Naples, FL—was entering a new chapter. Under new ownership, the challenge was clear: preserve the cherished atmosphere that loyal guests had come to love, while stepping confidently into the digital age.
The new owners knew that a refreshed online presence was essential to grow the business, reach new audiences, and stay connected with seasonal and year-round patrons. But the task was a delicate one. They needed a website that felt as warm and welcoming as a proper pot of Earl Grey—while being modern, functional, and aligned with their vision for growth.
That’s when they turned to Arma Communications.
The Solution
We approached the project with both respect for tradition and an eye toward innovation. Our first goal was to create a website that mirrored the timeless charm of the tea room while offering intuitive tools for communication and e-commerce.
Working closely with the owners, we designed and developed a custom WordPress site with elegant design elements—inviting hues, graceful typography, and carefully curated imagery—that captured the ambiance of a refined British tearoom. The website made it easy to share menus, events, and news, while also allowing staff to update content independently.
With a strong foundation in place, we planned for the future. In 2018, we enhanced the site with a fully integrated online store, enabling Brambles to sell their signature teas and curated gift items to customers across the country. Today, the site stands as both a digital front door and a growing revenue stream for the business.
Project Highlights
A Blend of Tradition & Technology
- Designed a custom WordPress site with a distinctly British aesthetic and modern functionality
- Created a user-friendly backend for in-house content updates and seasonal menu changes
- Highlighted the restaurant’s story, events, and artisan products with a refined editorial tone
A Seamless Path to E-Commerce
- Strategically built the initial website with e-commerce readiness in mind
- Upgraded the site to include a shopping cart and online store in 2018
- Enabled non-local customers to purchase specialty teas and gifts year-round
Steady Communication, Loyal Customers
- Empowered the brand to share updates, special events, new tea offerings, and holiday hours
- Improved customer relationships through better online communication
- Helped extend the tearoom experience beyond the physical location
The Results
Brambles Tea Room now enjoys a vibrant online presence that matches the care and quality of its in-person experience. With the ability to communicate with guests consistently and offer its products to a wider audience, the tea room has increased loyalty, strengthened sales, and found its rhythm in the digital world—without losing an ounce of its old-world charm.
Arma Communications infused the site with warmth, elegance, and future-ready functionality—allowing tradition to thrive in a modern landscape.
