The Challenge
Our client is a family-owned gallery specializing in Native American silver jewelry and handcrafted accessories from the American Southwest. Deeply rooted in cultural authenticity and spiritual heritage, their physical storefronts enjoyed steady sales—but their online store told a different story.
Despite increased web traffic from social media and search engines, their online conversions remained stagnant. The owners knew they needed more than clicks—they needed a site that could turn interest into income. That’s when they called Arma Communications.
The Solution
Our engagement began with a comprehensive business intelligence audit. We quickly discovered the traffic was there—but the user experience was failing to convert. The site structure required multiple clicks just to view a product, the design didn’t reflect the brand’s soulful aesthetic, and the ecommerce functionality was outdated and unintuitive.
We got to work streamlining the user journey, aligning the design with the brand’s visual identity, and implementing data-driven SEO and conversion strategies to unlock the site’s potential.
Turning Traffic into Revenue
Website Overhaul for Conversions
- Reduced click path to product pages from six steps to one
- Redesigned the website to reflect the brand’s light, spiritual tone and rich cultural roots
- Optimized product presentation to feature bestsellers and seasonal offerings
E-Commerce Optimization
- Rebuilt the site to include advanced search, filtering, and product browsing capabilities
- Integrated a responsive, modern ecommerce layout to support mobile and desktop sales
- Implemented strategic upsell zones and highlighted featured collections
SEO & Conversion Strategy
- Conducted a full SEO audit and keyword realignment
- Improved on-page SEO and backlink quality for higher organic search rankings
- Moved the site to first-page rankings and increased conversions by more than 170%
Building Momentum That Lasts
At Arma Communications, we believe that traffic is only half the equation. The real win is turning that attention into action. By aligning design, content, and strategy, we helped this client move from passive visits to active sales—unlocking a more reliable and profitable digital revenue stream.
Visibility is resilience. And in this case, visibility led to transformation.
