Restaurant Case Study
The Challenge
In a crowded dining destination like Naples, FL, restaurants face steep competition—not just in cuisine, but in creating an unforgettable experience. Our client, a vibrant and eclectic restaurant led by a passionate owner-chef, needed to translate their in-person energy into a powerful digital presence. They lacked a current website, had no active flow of content to engage guests, and needed food photography that did justice to their show-stopping menu.
The Solution
Arma Communications stepped in to infuse the brand with motion—digitally and visually. We started by designing a custom WordPress website that matched the restaurant’s fun, artistic personality. Our team handled a full food photography shoot, capturing every craveable dish with visual punch and editorial flair. We then partnered directly with the chef-owner to build an editorial strategy—launching a blog, scheduling weekly updates, and creating video and social content that showcased the heart of the restaurant: its people, its process, and its passion.
Project Highlights
Website With Personality
- Custom-designed WordPress site to reflect the restaurant’s style and entertainment offerings
- Built-in event calendar, seasonal menu updates, and newsletter signup
- Easy in-house updates for daily and weekly changes
Food Photography That Pops
- Full shoot of current menu favorites and cocktail pairings
- Styled for digital and social formats, including web sliders and Instagram posts
- Visuals that matched the in-person “wow” factor
A Flow of Flavorful Content
- Created and managed a weekly blog and content calendar
- Regular social media management including chef and bartender features
- Behind-the-scenes videos highlighting vendors, local sourcing, and event nights
- Email updates and cross-promotions with nearby entertainment partners
The Result
From zero digital activity to a fully engaged online presence, this restaurant became a local favorite both at the table and on the timeline. The brand now communicates with intention, builds anticipation for new events and menu items, and stays top of mind with locals and tourists alike.
Arma Communications didn’t just capture their flavor—we kept it flowing.
