What happens when a crisis hits—and the only thing people can find about your brand is the crisis itself?
That’s the exact scenario communications strategist Tiffany Muehlbauer tackles in her recent guest appearance on the Leading in a Crisis podcast with host Nick Grubbs.
🎧 Listen here: Ep. 61: Building Brand Resilience Before Crisis Hits
The Heart of the Episode: Why Proactive Visibility Matters
In Episode 61, Tiffany dives deep into her signature framework: The Pool Theory. The conversation unpacks why leaders can no longer afford to treat visibility as a reactive PR tool—and how smart, consistent brand presence builds the trust needed before a crisis ever hits.
“When a brand has no presence until a crisis, it’s like throwing a boulder into a still pool—the ripples are loud, chaotic, and damaging. But when there’s already movement in the pool, even a big disruption creates barely a splash.”
Real-World, Small-Business Strategies
Tiffany also shares how the Pool Theory can be applied by even the leanest teams. One client saw measurable success from just three simple shifts:
- Sharing one client win per month on their website
- Sending one monthly newsletter
- Posting once per week on LinkedIn
Within six months, their visibility increased, new opportunities emerged, and they no longer felt behind when unexpected moments arrived.
A Must-Listen for Leaders, Founders, and Communicators
Whether you’re leading a startup, managing a brand team, or advising executives, this episode offers a powerful mindset shift:
Brand resilience doesn’t start during the storm. It starts long before.
And if you’re ready to start building that resilience with clarity and consistency, The Pool Theory book is now available on Amazon and at thepooltheory.com.
Links + Resources
- 🎧 Listen to the episode: Leading in a Crisis, Ep. 61
- 📚 Get the book: Pool Theory on Amazon
- ✨ Work with Tiffany: ArmaCommunications.com
