Public Affairs Firm Case Study
The Challenge
A newly launched Public Affairs company approached Arma Communications with the need to establish a professional and cohesive online presence. As a brand-new firm, they lacked the basic tools to present themselves professionally—no website, no digital branding, and no foundational collateral like business cards, letterhead, or presentation materials. They needed a trusted partner who could help them launch with authority and polish from day one.
The Solution
Arma Communications created a comprehensive branding and communications foundation for the client, securing the company’s polished and credible position in a competitive industry. We developed a custom website, established their social media presence, and delivered a suite of essential corporate assets—including business cards, presentation decks, letterhead, and branded templates—to support a consistent and professional appearance.
As the company grew, our partnership evolved. What began as a launch package has expanded into a long-term, full-service relationship. For over seven years, we’ve acted as an extension of their team, providing continuous marketing, design, digital strategy, and public relations support.
Project Highlights
Brand Launch: Created logo, website, and initial brand collateral for a strong first impression.
Ongoing Content Creation: Social media management 5+ times weekly, including custom graphics and copywriting.
Corporate Collateral: Designed and updated ongoing assets such as org charts, one-pagers, pitch decks, and internal presentations.
Website Management: Host and maintain the website, providing regular updates and weekly blog posts.
Email Marketing: Bi-monthly newsletter creation and ad hoc campaigns to maintain engagement and deliverability.
Public Relations: Ongoing media outreach and PR campaigns to build visibility and thought leadership for the client and its CEO in national and international markets.
Awards & Recognition: Research and apply for strategic awards to build brand credibility and trust.
SEO Monitoring: Track and optimize keyword rankings to maintain digital visibility.
Scalable Support: Provide flexible, high-level support for special projects in web development, design, and PR as needed.
Results
Grown the client’s online audience to over 4,000 monthly followers, with consistent engagement.
Generated qualified, targeted leads through the website each month, converting interest into opportunity.
Supported the company’s growth from a startup to an organization now earning over $10 million in annual revenue.
- Provided brand stability during growth and transition phases, including strategic communications support through challenging PR moments and organizational changes.
